Book of Resonance
How we are reimagining fashion
Christian GHEORGHE, Co-Founder and CEO
A Story of Naked Elves and Purple Unicorns
We partner with talented brand creators who connect deeply to passionate customers through incredible, relevant products.
Together, we will build the great fashion brands of the future by celebrating their creative design talent and supporting that talent through successful company building experience, deep fashion industry insight, unique manufacturing capabilities, an opinionated technological vision, and capital.
Creators and their vision.
Precise business execution, capital, capability and insight.
A new way of thinking.
A defined point of view
A holistic, full stack approach to fashion.
NOT a venture capital firm, incubator, or accelerator.
NOT a shared services platform.
NOT a collection of independent portfolio companies.
NOT a consultancy.
NOT a supply chain company.
Business enables creation; not the reverse. We enable creator driven businesses. Everything we do supports the creator and enables her to build a profitable and growing business to achieve her creative vision.
Business operations exist for one reason: to build a creator driven business that is as perfect, beautiful, and ambitious as the brand’s creative vision. All business functions and activities must impact the brand by amplifying the creator’s connection to the customer and/or multiplying the number of connections. If it doesn't—stop doing it!
Your brand is your castle. Its walls are the competitive advantages you have. But the mountain is the one thing you do better than anyone else on this planet. What is your mountain? Without a mountain, you cannot expand your business or even hope to defend it against people who attack from better positions. Without a mountain, a successful brand cannot be built.
Results matter. For every action, there is a result. What was it? Why did it happen? What did we learn? If you can’t measure the result, don’t waste time on the action. It’s not about what we hoped would happen, or planned to happen; it’s about what actually happened!
From these results, we learn. The company that learns the most, fastest, wins!
Sustainability is not a business strategy. It’s not a brand. It must be inherent in everything we do and inherent in the operations of every one of our member brands. Sustainability cannot exist without transparency and accountability. These two attributes are inviolate principles in our business architecture.
Perfect in that it exceeds customer expectations. Perfect in that it is value for the customer. Perfect in that it can be produced repeatedly to the specifications demanded by the creator and the customer. Perfect in that it gives enough profit to enable the brand to be whatever it wants and hopes to be.
It might be different tomorrow based on what has happened since. We don’t just assume something is a certain way because “it has always been that way”. We will question everything and never settle for “conventional wisdom”.
without judgment or preconception.
insatiably curious, relentlessly
engaged, and unblinkingly driven.
our opportunity is only bounded by out
goals, drive and imagination.
a team - interlinked and intertwined.
How we work together determines