Here is an FAQ if you want more info.
Q. What is Resonance?
A. Resonance is a technology company that builds sustainable and valuable fashion businesses (brands, manufacturers, and retailers) using its proprietary cloud-based platform, create.ONE.
Q. Why "sustainable" and "valuable"? What do these two concepts have to do with one another?
A. They have everything to do with each other! Sustainability is not a "nice-to-have", it's a must-have. But it needs to be measurable and meaningful. Our sustainability strategy has three key pillars:
If you don't manufacture on-demand, you cannot be sustainable.
If you cannot transparently measure and verify every element of your value chain, you cannot be sustainable.
Technology advances in manufacturing enable the production of elevated clothing that is better for workers, communities and the environment.
In the end, it doesn't matter how sustainable a brand is if it does not generate revenue, profits, and cashflow. The business model of the fashion industry is broken - too much/too little inventory, minimums, lead-times, overhead, complexity, and everything else make it impossible for brands, retailers, and manufacturers to survive in the current legacy environment.
We envision a better way and it's called create.ONE.
Q. Before we get to create.ONE, would you tell us more about the different parts of Resonance?
A. Sure, Resonance consists of three foundational business groups:
create.ONE, our cloud-based technology platform business that is the new operating system for a sustainable and responsible fashion industry
Resonance Brands and Collaborations Group, our portfolio of partner brands and fashion industry partnerships that are building their businesses around the create.ONE technology platform
Resonance Manufacturing, our on-demand, 125,000 square foot state-of-the-art digital factory that we built for our initial create.ONE customers. It's also our development lab for charting the path for the future of sustainable manufacturing in the fashion industry.
Q. What exactly is create.ONE?
A. create.ONE is our cloud-based technology platform that we built to function as the next-generation operating system for the fashion industry. With create.ONE, an article of clothing exists only when it is needed (everything is made on-demand) and only where it is needed (brands and manufacturers are connected in a dynamically distributed, blockchain-based network where fashion is manufactured as close to the customer as possible).
The create.ONE technology platform is based on a business architecture we call ONE - the ability for a brand to DESIGN, SELL, and MAKE (in that order) one garment, on-demand as efficiently as 1000 garments in a traditional, long-run legacy environment.
Achieving ONE is really complicated and hard to execute- we have more than 20 patents granted or in-process around just the core elements. It's also too complicated for traditional enterprise software to manage it. That's why we needed to base our entire create.ONE platform on supervised and unsupervised learning networks. Every brand, every manufacturer, every transaction makes us smarter!
Q. Why are DESIGN, SELL, and MAKE in caps and bolded?
A. These are the names of the three components of create.ONE: create.ONE DESIGN, create.ONE SELL, and create.ONE MAKE. You can see how these modules work together on our website.
Q. Why are DESIGN, SELL, and MAKE written in that order?
A. Because in create.ONE, a product is not manufactured until it is needed! So, brands on our platform sell a garment before they manufacture it. 100% full-price sell-through for every product - because if it doesn't sell, it isn't made.
Q. Wait. What's the difference between create.ONE and ONE?
A. create.ONE is our cloud-based technology platform. It's a set of integrated applications that enable a brand to design a product this morning, sell it tonight and have it delivered to a customer a few days later.
ONE is a philosophy on how the fashion industry will operate in the future. It's the ability to design, sell, and make one garment as efficiently on-demand as 1000 garments in traditional legacy product development cycles. In ONE, sustainability is not an add-on marketing strategy - it's integral to every single step in the creation, sale, and production of that piece of clothing.
By the way, we call unsustainable, long-run, long-cycle legacy manufacturing MANY. For us, ONE > MANY.
Q. What was the driving force behind create.ONE?
A. The $3 trillion fashion industry is broken.
The industry's business model doesn't work. It doesn't work for small, creation-driven brands who live collection-to-collection, always making too much or too little, the high cost of being wrong about a design and the overhead, complexity, and minimums needed to run their business. Big brands have the same problems - only bigger! Retailers cannot extricate themselves from the destructive cycles of deeper and faster discounting.
The industry's infrastructure is old and inflexible. It's not an excuse - the entire industry is held hostage by a technology architecture that is 20 to 40 years old.
The product development cycles are long. How can you predict the future? You can't. But a 6, 12 or 18 month design to product or a 6 month wholesale buy to store floor cycle means you think you can. How's that working out for you?
This industry is just wrong. Fashion fills our landfills with solid waste from unwanted products; it poisons water resources for the people that need them, it chokes our air from the CO2 emissions manufacturing facilities, transportation and incineration of excess inventory; it robs under-developed countries of valuable land and resources; it destroys communities with low-paying jobs in unhealthy jobs with little future. It is just wrong on so many levels. Addressing these problems with self-reported "sustainability report cards" is not the answer.
So, we created a technology platform that fixes these systemic problems starting with the industry's impact on our planet and ensuring that small brands, large brands, retailers and manufacturers can build businesses that generate revenue and profits.
Q. How does create.ONE solve these problems?
A. First, it makes the industry less wrong.
NO INVENTORY. 30% of what the fashion industry produces each year is not sold. That’s 30 billion garments a year that end up in landfills or are incinerated. It’s 30% more land used than needed, 30% more water, 30% more ink. 30% more everything. If the industry only sold what was needed by customers, it would reduce its impact by 30%. So, if you want to make an impact on this industry, start here.
By running a business on the create.ONE platform, excess inventory is eliminated. Full stop. In our software, a brand can design, sell, and make garments (in that order) all in one end-to-end system. You don’t design, make in disconnected silos and factories, and then hope you sell your garments, as you must do in the current model. This approach eliminates the excess inventory that this industry produces.
TRANSPARENCY. If you can’t measure it, you can’t manage it. Today, we are unable to trace the entire supply chain from raw materials to customer doorstep. The gaps are critical when it comes to finding more efficiencies and more sustainable ways to produce garments. We created a scannable code imbued in each garment so you can trace its production down to the unit level.
Next, make the industry more right.
VALUABLE comes from profits and revenue. Fix revenue by enabling a designer to create without limitation because the cost of being wrong is zero. No minimums in production, no minimums in material. NO INVENTORY means you never make too many, but it also means you never make too few. The right amount each time. And no inventory means there is no cash tied up. So, brands big and small never need to live collection to collection. And retailers can make decisions in season, dynamically reacting to market trends. Never discounting, because if the product is not sold at full price, it's not made. On-demand means 6 days to your customer; not six, 12 or 18 months. And the create.ONE infrastructure? AI-based learning infrastructure enabled by distributed blockchain-based smart contracts. So much for your current infrastructure that was developed before the internet even existed. (really, go do some research.)
Q. Is there anything remarkable about the technology? Do you have an IP?
A. We have 6 patents issued and 20+ more in the works around the unique melding of digital and analog processes needed to design, sell, and make ONE article of clothing as efficiently as 1000. Pioneering the core IP around this new operating model for the global fashion industry has been the core driver of Resonance since we started.
Q. What services does Resonance provide? What do you do for fashion businesses? What do you get from it?
A. Resonance provides:
A cloud-based technology platform for brands to manage their DESIGN, SELL, MAKE business infrastructure from raw materials to customer doorstep.
A cloud-based technology platform plus manufacturing machines, sensors, processes and chemical technology development for manufacturers.
RESONANCE provides these and many other related services to fashion businesses, including:
DESIGN Services: We will help you develop new products or get your current products on our platform. We have some restrictions in construction and materials (all natural fiber - no poly) but color and design is unlimited!
MAKE Services: Fashion production services, logistics, supply chain and manufacturing advice are provided to our portfolio companies.
LAUNCH Services: Specific services may include but are not limited to: planning and calendar, print design/ file management, design support, website instantiation, order management, and customer service.
FINANCE Services: Resonance supports basic back office financial operations (including bookkeeping, accounts payable, accounts receivable, and reporting).
We work with brands by enabling use of our technology, access to our manufacturing and business support facilities in return for equity ownership in their business.